Strategic Marketing Plans University Relations helps with the creation of strategic marketing plans for many MSU units, initiatives and new ventures. We consult on the development of the plan and provide marketing research, message development, and the identification of strategies and tactics required to reach targeted audiences and business goals. Our marketing professionals provide services that include:
- consulting with the enterprise to identify goals and define the scope of work;
- research to determine audiences, messages, competitors and best ways to reach the target market;
- plan development based on objectives, timeline and available resources;
- plan implementation using a disciplined and carefully defined sequence of activities;
- measurement and evaluation of plan effectiveness.
For more information, please contact University Relations at (517) 355-7505 or e-mail us at univrel@msu.edu. We are located in 302 Olds Hall.
| 
